Using the infographic guide above, which fonts do you think are suitable for your website?ħ Deadly Sins of Choosing a Font for Your Website 1: Don’t Use Tacky Fonts The font looks professional, and can send off the right subconscious signals to millennials looking for financial advice. It has clean lines with a classic curve design, striking a good balance between new (modern and progressive) and old (trustworthy and responsible). We picked Aller (by Font Squirrel) as a solid font design for this new age financial planning business tailored to millennials. Which fonts would be your top choice to meet these criteria? This gives off a sense of modernism and progressiveness (see the fonts in the right-hand side of the infographic above).

Progressive & Modern: You want to choose a font with clean lines, a thinner weight, and more minimalistic design.

Responsible & Trustworthy: You want to choose fonts that have a traditional heritage – like Trajan or Times New Roman – that give off a sense of history.

So, how do you pick a font design that reflects those characteristics? Instead, you want to project the idea that you can connect with younger, wealthier clients – your ideal target market. You probably want to appear responsible, trustworthy, progressive, and modern, because millennials most likely aren’t looking for old-school financial planners. When they visit your website, what kind of first impression do you want to make?

Your ideal client group is millennials with good paying jobs, who are just starting to invest and plan for their futures.

It’s always worth checking small details like this!

Which weight would look best on your website?Īs an example, the font style Cedarville Cursive is a beautiful handwritten script – but the uppercase “G” may not be to your liking, or you may prefer the traditional ampersand rather than the simple plus icon used.What do the characters look like? For example, are numbers and punctuation easy to read in this font?.What do the uppercase and lowercase letters look like?.4: Put Your Font Through Its Pacesīefore you commit to a font, see how it looks in all its different forms, sizes, and weights (the weight of a font determines how thick or thin the lines are). Always choose an easy to read font for longer copy. Some fonts, such as dense, blocky styles or quirky handwritten designs, can be tricky to read when overused on a webpage – for this reason, they usually work best as heading fonts. This font looks nice, but it's very hard to read!

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